Memberships from $99 a month.

• An app and a website, and we provide both. Your members open one simple app in your brand, and your public site sends you leads.
• The best customization is included. Your colors, your logo, your name, set up from a simple menu and already part of your plan. Nothing is custom built at this price.
• Bring everyone together. Host classes, workshops, and meetups, sell tickets or run them free, all from inside your account. See community and events.
• Your community lives inside your account. It opens after you sign in, and it is never public.

Already in your plan

• Your branded app

  Included in your plan

  The app your members use, showing your name, logo and colors instead of ours.

  Your branded app. What you get, and an example

  What you get

  • Your name, logo and colors on it, set from a simple menu.
  • Members book, pay, and see today's session in one place.
  • Nothing is custom built at this price, so there is no build to wait for or pay for.

  For example

  A member opens the app before the 6am class. Your logo is at the top, today's session from their coach is one tap away, and tomorrow's booking is right under it.

• Your website, under your own name

  Included in your plan

  A public website in your brand that sends new enquiries to you.

  Your website, under your own name. What you get, and an example

  What you get

  • A site with your programs, your prices and your look.
  • It can live on your own web address, and we help you connect it.
  • Every enquiry from the site comes to you.

  For example

  Someone nearby searches for a beginner friendly strength gym, lands on your site, reads about your intro program and sends a question from the page. It comes to you, not to a shared inbox.

• Quiet member check-ins

  Included in your plan

  Marrow spots the members who are starting to drift, so you can reach them before they cancel.

  Quiet member check-ins. What you get, and an example

  What you get

  • A Needs review list of members who have gone quiet, with the days since their last logged session.
  • One tap sends them a short check in from you.
  • For a member flagged at risk, a personal note is drafted for you to read, change and send yourself.

  For example

  A member who used to log three sessions a week has not logged one in twelve days. On Monday they show up on your Needs review list as quiet this week. One tap sends them a check in from you, asking how the week is shaping up.

• Payment recovery

  Included in your plan

  When a member's card fails, it shows up on your list, so the payment does not quietly slip.

  Payment recovery. What you get, and an example

  What you get

  • A red flag on your list when a card fails, with the reason.
  • The member is marked past due, so it is clear who still owes.
  • One tap opens that member's secure billing page, where the card on file can be updated.

  For example

  Mid month, a member's card is declined. When you open your list they are flagged with the reason. At their next session you open their billing page together and they put in a new card.

Never miss a lead

• AI front desk

  Custom build by Marrow Technologies

  An assistant that answers new enquiries for you, day or night, and books them in.

  AI front desk. What you get, and an example

  What you get

  • Answers calls, texts and social media messages, including the ones that arrive after you have gone home.
  • Asks what your front desk would ask, like their goal and when they can train.
  • Handles the usual questions from your own prices and policies.
  • Books the session into your calendar.

  For example

  A prospect texts at 10:40pm asking if you have a beginner class. It answers, asks their goal, and books them into Thursday's 6pm session.

• 24/7 receptionist

  Custom build by Marrow Technologies

  A phone line that answers calls at any hour, so callers are not left with voicemail.

  24/7 receptionist. What you get, and an example

  What you get

  • Answers the phone in your gym's name, day and night.
  • Books the appointment during the call.
  • Passes a hot call to you or your staff when a person should take it.

  For example

  The phone rings during a packed Saturday class. It picks up, answers a question about parking, and books a tour for Monday. A caller asking about a personal training package is put through to your manager.

• Missed call rescue

  Custom build by Marrow Technologies

  When you cannot pick up, the caller gets a text back instead of silence.

  Missed call rescue. What you get, and an example

  What you get

  • A text back after every missed call.
  • A reply to every form someone fills in on your site.
  • The conversation waits for you to pick up where it left off.

  For example

  You are coaching the 5:30pm class and miss a call. The caller gets a text asking how you can help. They reply that they want to try a class, and the thread is waiting for you when class ends.

• Reputation engine

  Custom build by Marrow Technologies

  Helps you earn more reviews and reply to every one, the good and the bad.

  Reputation engine. What you get, and an example

  What you get

  • Asks every member for a review the same way, at a good moment, like after a session.
  • Drafts a reply to every review for you to check and post.
  • Shows you every unhappy review so you can put things right. Everyone keeps the same path to a public review.

  For example

  After a class, a member gets the same short review request every member gets. Someone else leaves a two star review about a broken shower. A reply thanking them and saying it is fixed is drafted for you to check and post.

Follow up and keep members

• Trial to paying

  Custom build by Marrow Technologies

  Stays in touch with every person on a trial, so they do not drift off before it ends.

  Trial to paying. What you get, and an example

  What you get

  • Messages at the right moments across the whole trial, in your voice.
  • A nudge to book again when someone goes quiet.
  • A clear invitation to join as the trial ends.

  For example

  Someone starts a two week trial on Monday. They get a welcome that evening, a check in after their second class, and near the end an invitation to keep going as a member.

• Member questions answered

  Custom build by Marrow Technologies

  An assistant that answers members' everyday questions, day or night.

  Member questions answered. What you get, and an example

  What you get

  • Answers the common ones, like class times, what to bring, and how to pause a membership.
  • Uses your own answers, so it says what you would say.
  • Hands anything it cannot answer to your coach.

  For example

  At 6am a member asks if the 7am class is still on during the holiday week and gets the holiday schedule back. A question about a sore knee is passed to their coach instead.

• Your business brain

  Custom build by Marrow Technologies

  One place that holds your prices, policies and answers, so every assistant says the same thing you would.

  Your business brain. What you get, and an example

  What you get

  • Your prices, schedule, policies and common answers, written down once.
  • Used by the front desk, the receptionist and the member assistant.
  • Change something once and every one of them uses the new version.

  For example

  You change your cancellation notice from 12 hours to 24. You update it once, and from then on the front desk, the phone line and the member assistant all give the new rule.

Get seen and bring people in

• Cinematic ads

  Custom build by Marrow Technologies

  Ready to run social media ads made to look like a real production, in your brand.

  Cinematic ads. What you get, and an example

  What you get

  • A batch of ad variations, so you can see which ones people respond to.
  • Made in your gym's look and voice.
  • Held to a quality bar, so they look like a real production.

  For example

  You are launching a six week beginner strength program. You get a set of short ads, each opening a different way: one on first class nerves, one on meeting the coach, one on the feeling of getting stronger.

• Managed social

  Custom build by Marrow Technologies

  Your social media accounts run for you, in your brand, so they stay active.

  Managed social. What you get, and an example

  What you get

  • Posts made in your brand, from what really happens at your gym.
  • A steady schedule, so your accounts do not go quiet when you get busy.

  For example

  It is a heavy month and you have not had a minute to post. Your page still shows a Monday class spotlight, a coach tip on Wednesday, and Friday's open gym times.

• Found and booked by AI

  Custom build by Marrow Technologies

  Sets your gym up so AI search tools can find it and AI assistants can book a visit for someone.

  Found and booked by AI. What you get, and an example

  What you get

  • Your location, hours, classes and prices set up so AI search can read them.
  • A way for a person's AI assistant to book a class or a visit for them.

  For example

  Someone asks an AI assistant for a beginner friendly gym nearby that opens before work. Because your hours, classes and prices are set up for it to read, your 6am class is one it can find and book for them.

Your own look and the back office

• Full white label

  Custom build by Marrow Technologies

  A website and app screens designed from scratch around your brand, beyond the included branded app.

  Full white label. What you get, and an example

  What you get

  • A custom public site, designed page by page.
  • Custom app screens, built entirely in your brand.
  • Scoped in the consultation and quoted before anything is agreed.

  For example

  A studio with a very distinct look wants the app to feel like its own from the first screen, with its own layout, not only its colors. That is a full white label build.

• The tool you hate, operated for you

  Custom build by Marrow Technologies

  If there is an old system you have to keep using, an assistant does the work inside it for you, with you in charge.

  The tool you hate, operated for you. What you get, and an example

  What you get

  • It works in the old system the way a person would.
  • Nothing important goes through without your approval.
  • A full record of everything it did.

  For example

  Every Friday someone spends an hour copying new members from an old check in system into a separate billing portal. That copying is done for you, you approve the list, and every entry is on record.

• One connected system

  Custom build by Marrow Technologies

  If you add more than one of these builds, they are tied together so they share what they know and hand work to each other.

  One connected system. What you get, and an example

  What you get

  • Front desk, follow up, reviews and payments working from the same member record.
  • Each one picks up where the last one stopped, without you passing notes between them.

  For example

  A missed call gets a text back, the caller books a trial, and the trial follow up starts on its own. When they join, their payments and their review request run from that same record.

• $99 a month, Solo Coach. One coach, flat, the same for everyone. Their own branded app, program builder, scheduling, booking, and payments.
• $349 a month, Head Coach. A coach who runs their own coaches underneath them. The Trainers tab, monitoring across the team, and a monthly team fee the head coach sets and each coach on their team pays the head coach. That team fee is coach to coach money, not a Marrow price.
• $500 a month, a Gym location. Unlimited trainers, with no per trainer fee at any team size. Gym-branded member app, the multi-coach console, booking, check-in, and retention signals.

• 8 percent of every payment we process. Marrow takes 8 percent of every payment we process. On a $200 a month member that is $16, and it is printed on your screen every time. It applies to member charges, session packs, and the monthly team fee a head coach charges a coach on their team.
• Not on your subscription. The $99, the $349, and the $500 are prices, not transactions being split. The 8 percent is never charged on them.
• Payments run on Marrow. Inside a Head Coach team and inside a gym, team fees and member payments run on Marrow. You hear that at onboarding, not at the first charge.
• Your price holds for 12 months. If we ever raise a price, you keep the price you are paying for 12 months. That is a policy, not a promotion. It protects the tier you are on today. Change tier yourself and you take that tier's current price, and the 12 months start again. It is a price protection, not a commitment, and you can still cancel whenever you want.